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Our Strange Generation: Blåhaj,the Ikea Shark That Took the Internet By Storm

Russians are going crazy for an Ikea shark! At first, you’d think the hype was about a real shark, but society forces a disappointed sigh out of our mouths as we learn that people are going nuts for a stuffed animal shark. A while back, Ikea stocked its shelves with a stuffed, toy shark named Blåhaj, and the rest was history.

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A Trendy Shark:

Russians are going crazy for an Ikea shark! At first, you’d think the hype was about a real shark, but society forces a disappointed sigh out of our mouths as we learn that people are going nuts for a stuffed animal shark. A while back, Ikea stocked its shelves with a stuffed, toy shark named Blåhaj.

It made sense. The thing looks so darn cute in a playroom or on a kid’s bed. You might even tell a little kid that this shark provides protection against the boogie man or bed bugs.

The Stuffed Shark Takes Internet By Storm

What Ikea could never expect was that this shark would take the internet by storm! The child’s toy turned into a series of viral memes. It’s strange to say, but Blåhaj’s facial expression pretty much goes with any “mood.”

People started to buy these blue guys just to make their social media account, specifically Instagram, more entertaining. Once people started to realize just how effective the Ikea shark is, the item began to sell out.

The craze continued as people did their best to get their hands on a Blåhaj. People in Canada started a petition to bring Blåhaj back! Eventually, the decision to halt the fluffy shark’s production was overturned. Blåhaj is back on the market and the hype has not died down

Russians are Obsessed

One country, in particular, is acting a little too “extra,” with Blåhaj. Russians are Blåhaj’s number one fans. If you search #Ikeashark (in Russian) on Instagram, you’ll run into an insane amount of pictures featuring Blåhaj. Some of them are pretty darn hilarious! Russians to things to the next level when they began to open social media accounts specifically for their shark-friend.

Flipping Sharks for Profit

The demand for the Ikea shark is so high that it’s depleting the stock. Of course, those with a natural mind for business bought as many Blåhaj sharks and they possibly could. Now they’re selling it for a higher price and making a sweet profit.


The Ikea sharks are literally everywhere. You just can’t fight it. We can take a step back and think of how different the new generation is. They’ll pay a big price just to have a stuffed shark that makes other people laugh. Or….. we could just laugh at all these memes because they’re amazing.

Life As A Stuffed Shark