Lifestyle

FDA vs Juul: The War on the Teen Vaping Epidemic That Hooks Young People on E-Cigarettes

The Food and Drug Administration (FDA) has been trying hard to crack down on the teen vaping epidemic for the last five years and in light of New York’s recent sales ban of most e-cigarette flavors, the pressure is only increasing. At Hype Galore, we’re taking a look at the current vaping climate in regards to the youth.

Image: Health Line

Catch up on the latest news on the e-cigarette crack-down around the world. While the US is taking action against the monopolizing Juul brand (who accounts for around 70% of e-cigarette sales) they aren’t the only ones. We’ve taken a look at the measures implemented by other countries as everyone fights for an addiction-free future in this global pandemic.

Most E-Cigarette Flavors Banned in New York

In taking emergency action on the current vaping epidemic, New York state health officials voted in favor of Governor Andrew Cuomo’s 90-day executive-action ban on almost all e-cigarette flavors, with a possibility to extend. Aimed at preventing young people from smoking vapes, it has been met with a lot of criticism, and New York State Health Commissioner Dr.

Image: The Buffalo News

Howard Zucker has even spoken about the possibility of extending the ban to the menthol flavor, one of the two that will be available. Dr. Zucker said, “flavoring is a key youth marketing strategy,” in justification for the ban on flavors. The surprise fast-track ruling has lead to an increase of online sales of flavored vape pods as people fight against the restriction, with the expectation that the online black market of vape pods will spike.

Vape Crack-Down Across Seas

New York state isn’t the only one, with Michigan being the first to impose a ban and the Trump administration revealing that they are also in talks about banning all flavored e-cigarettes. Now China has joined the boycott, pulling from their shelves Juul products only a week after they were made available in the country. In a big move that has left Juul scratching its head, they await to see if they’ve lost the Chinese market for good.

Image: The Mirror

Now, India has followed suit, banning any production, advertising or selling of vape products in a bid to halt the “impact of e-cigarettes on the youth.” They have also put in place new penalties for those who fail to abide by their new regulations, threatening the prospect of jail for up to three years and fines into the thousands. While Juul’s future looks to be on tentative hooks, the hope is in brighter prospects for the youth.

The FDA Means Business

But the FDA has been fighting a steady war with vapes for a while now. They launched “The Real Cost Campaign” in 2014 to address rising e-cigarette consumption in teenagers. Last year, the administration engaged in more prevention-methods aimed to shock young people into avoiding vaping, with advertisements depicting the risks they open themselves up to.

Image: The Inquirer

Aiming their campaign at almost 10.7 million at-risk teenagers, they rolled out warnings in high-school bathrooms across the country in a project costing around $60 million. Kathy Crosby, Director of the Office of Health Communication and Education at the FDA said about it, “for the first time ever, we are bringing the campaign into high schools to the point of contact where they are doing the behavior.”

When It Rains It Pours

Things aren’t letting up for Juul any time soon as they find themselves in more trouble with the FDA. The administration is pulling them up on their wrongful marketing practices that led teenagers to believe its a “safer alternative than smoking cigarettes,” without having had any scientific evidence for the assertion.

Image: Vape Escapes

Despite all the efforts to curb the growing use of vapes among teenagers, it seems that there’s a strong will to dodge the red tape. A new “vaping hoodie” has been produced for e-cigarette disguising, where the wearer can take a “drag” through the drawstring! Marketed towards young people trying to conceal their habit, a market is emerging that enables teens to hide what is harmful to them.