Sports super-brand Nike has created a new modest swimwear line called Victory Swim, and everyone should be excited about it. Inclusiveness and acceptance are at the heart of this collection, allowing for the hijab community to be evermore participatory in sports. And it’s a first for a mainstream brand.
After all, modesty isn’t usually a big consideration for premium sportswear. But it’s a significant concern for many, and not one that Nike is prepared to ignore. Creative Director of Nike, Martha Moore, asserted that “if you have a body, you are an athlete,” and this collection hits that point home.
Female Athletes Weigh In
Established athletes have featured in the campaign for the swim line and have many good things to say about it. Egyptian athlete Manal Rostom spoke about how important this collection is: “This piece tells us we are included, which is so empowering for the hijab community. It’s a big message.”
Saudi athlete Nouf Alosaimi expressed her joy at being a part of something that was so meaningful to her: “I am so proud and honored. I am happy to be part of something that Nike has done for the first time. It’s such great technology and they pay attention to all the details, so I’m just honored.
She also discussed the ways in which this collection would encourage more women to get out into the open water: “This suit really serves the purpose of hijab which is loose, it gets dry so fast, it’s long, and it covers the whole body. I think a lot more women are going to get into diving because of it.”
Not Afraid to Push the Boundaries
Athletes and models make up the women in the campaign – people with real experiences wearing modest clothing. And it’s not the first time Nike has stepped away from the norm to create more inclusive athleticwear. It’s been a few months since Nike released their new plus-size mannequins in-store, fighting the belief that plus-sized equals inactivity.
They also designed an all-in-one catsuit for Tennis sensation Serena Williams to wear at the 2018 US open, designed to provide her with extra-compression post-birth. The new collection will include built-in hair nets underneath hijabs, hydrophobic materials, and less form-fitting silhouettes. Nike is making all the right moves to prove that they’re not afraid to push the boundaries.