“Yo,” we say it all the time. It’s a simple two lettered informal word used to greet people. Who would have thought the single syllable would be worth millions. An app developer has proven that there is genius behind simplicity.
Yo is a messaging app that allows you to send one word to your friends: ‘Yo.’ Users download the app, create a username, add their contacts and tap on their friends… what happens next? Nothing that crazy, just the word ‘Yo,’ is sent to their phones.
Back in April, App developers Moshe Hogeg and Or Arbel took six hours deciding between the words ‘hey,’ ‘hi,’ ‘hey,’ and ‘what’s crackalackin.’ After choosing their money maker ‘yo’ they took an hour to develop the logistics of the application.
Word about the app picked up speed on social media platforms including Twitter, after being mentioned in the Financial Times. These developers describe their app as a “single-tap zero character communication tool” and “everything and anything, it all depends on you, the recipient and the time of the Yo.”
At first glance, the application seems useless, but the creative minds behind Yo list a couple of examples to show how their creation benefits businesses. They’ve open up to collaborating with blogs seeking higher user engagement rates. For example “a blog can ‘yo’ the reader whenever a new post is published. They also plan to get involved in the ice cream business; “”an ice-cream truck can “yo” the kids when it’s around the corner.… Imagine getting a Yo From THE ICE CREAM TRUCK.”A lot is unknown about the applications user statistics but what is clear is that the people downloading it are making good use of it. Since Yo’s launch, 50,000 users have downloaded it and sent over 4 million “yo’s” between each other. So far Moshe Hogeg and Or Arbel made a million dollars in profits, and this is only the beginning.