There’s a whole new wave of reality stars in this day and age, and they’re rising to fame from videos that barely last 60 seconds. One viral video can help these rising stars build their fortune without doing much work; who would have thought these folks could make millions by sharing dance moves on a social media platform?
TikTok is rapidly growing as a platform, opening the opportunity for anyone posting videos and content to the app to become a huge star. Some influencers have managed to launch their TikTok hobbies into so much more than they could have imagined, and they show no signs of slowing down.
Loren Gray: $5 Million
Loren Gray is the prime example of a girl from a small town that fell into success when she started playing around with TikTok. She found success as a singer from the platform and has since found herself signing record deals with Virgin and Capitol Records.
She’s no stranger these days to endorsements and sponsorships, and luckily, she’s been able to make the most of her rise to TikTok fame. Not only has she launched a full-blown music career, but she also launched her own jewelry line, only further adding to her net worth.
Josh Richards: $1.5 Million
This young TikTok creator, Josh Richards, is a modern-day bro made powerful by the world of social media. He’s dipped his toes into many aspects of influencer life, namely, various sponsorship deals from Amazon, CashApp, and several other brands who could use his help spreading the word.
What seems to be working best for Richards is his party animal antics both on and off of the platform. He’s jumped from TikTok stardom to sharing a Barstool Sports podcast with Dave Portnoy, who is basically an older version of himself. Now, he’s launched his own energy drink brand that’s being sold by Walmart and has even launched his own venture capital firm that invests in apps for collaborators, to genetic-engineering labs hoping to resurrect the woolly mammoth.
Charli D’Amelio: $17.5 Million
What started as a former competitive dancer having fun on a new app turned into a career she could have never imagined. Charli D’Amelio has the highest follower count on TikTok, at 133 million and counting. No one has blown up on the app nearly as much as this Dunkin’ Donuts-obsessed dancer.
Her TikTok stardom helped her kickstart several business ventures, including a joint venture with her sister Dixie, creating Hollister’s clothing brand Social Tourist. Their action is credited by CEO Fran Horowitz in increasing Hollister’s sales by 10%. Charli’s initial viral videos scored her an invite to dance on tour with artists at Madison Square Garden in NYC, and has even landed a multi-season deal with Hulu, creating The D’Amelio Show.
Addison Rae: $8 Million
She was just a girl from Louisiana who wanted to chase stardom, and when her dance videos on TikTok started to go viral, she knew she actually had a shot. Just three months into her freshman year at Louisiana State University, she decided to follow an offer to travel to Los Angeles and gambled everything she had to make it work. Luckily, it did.
Since taking a chance on herself, Addison Rae Easterling has launched into stardom in so many ways. Brand deals with American Eagle Outfitters, a hit single released, starring in He’s All That, a Netflix remake of the original Freddie Prinze Jr. film She’s All That, and so much more. Oh, did we forget to mention that she’s also BFFs with Kourtney Kardashian? TikTok has launched this girl into a life she’s only dreamt of.
Dixie D’Amelio: $10 Million
Being the older sister doesn’t quite mean Dixie was bound to be the more successful sister. No shade by any means to Dixie, especially because she boasts her own talents. Though she only has 57 million followers compared to her more popular baby sister Charli, who has 133 million followers, she is successfully managing to break into the world of pop singer stardom.
Much like her sister, Dixie D’Amelio has managed to gain some truly once-in-a-lifetime opportunities thanks to her TikTok stardom. She’s been able to release hit songs with other up-and-coming musicians like rapper Rubi Rose, and has even broken the Billboard Top 100 charts. She’s toured as part o the Jingle Ball concert tour, hitting stages in cities like Dallas, Boston, and Chicago. Plus, her TikToker boyfriend Noah Beck is easy on the eyes, too.
Spencer X: $1.2 Million
Spencer X is TikTok’s most well-renowned beatboxer. The NYC-based artist has raised the roof as the eighth-most-followed user on TikTok and he’s gone on to accomplish other great things. If you don’t believe us, you can ask one of his 54.9 million followers.
This Chinese-Ecuadorian Manhattan, New York native taught himself how to beatbox and not only became TikTok famous, but he also became a general legend in the world of man-made music. TikTok’s live feature allowed him to show off his skills without any editing and it really, really, REALLY paid off for him.
Michael Le: $1.2 Million
Michael Le began dancing when he was just four years old and didn’t skip a beat when he had the opportunity to use his dance moves to climb the ladder of social media success. He’s since climbed the ranks and is seen as the sixth most popular TikTok star today.
He also goes by his account name, JustMaiko. He made his name by posting video blogs, better known by their millennial acronym, “vlog.” He also posts tons of dance tutorial videos, which really helped him gain notoriety on the platform.
Baby Ariel: $6 Million
Though she’s not the top earner on TikTok, she’s well on her way there. She’s gained notoriety from Forbes as one of the top influencers of today’s day and age, reportedly making more than $115k for every TikTok she posts. It clearly pays to be young and hot, wouldn’t you say?
Baby Ariel makes a ton of dough from her videos, and has since managed to release her own singles on the platform as well. She’s managed to gain recognition from iHeartRadio as well as the People’s Choice Awards. To think, it all started when she was playing around on an app…
Riyaz Ali: $2 Million
TikTok influencer Riyaz Ali has accumulated more than 44 million followers on the platform, and he really looks like he’s making the most of it. He is an Indian fashion and lifestyle blogger that moved his content from Instagram to TikTok, and really took off from there.
He’s estimated to earn $35k per appearance in any other video, including the many he’s appeared in back home in India. Who would have known that lip-syncing to popular songs would help him turn into a millionaire, all thanks to social media. What a time to be alive.
Bella Poarch: $5 Million
Bella Poarch rose to TikTok stardom quickly, after posting a silly lip-sync video to the platform to the song “M to B” by a British rapper. This video skyrocketed her stardom and became the most-viewed TikTok of 2020. That says a lot, especially because the platform really took off during the first stages of quarantine and the COVID-19 pandemic.
Born in the Philippines but later being raised in Texas, she dreamed of stardom as a performer. She loved singing and performing as a kid but her parents didn’t think it could support her. She enlisted in the US Navy and served as a helicopter mechanic, and later, she blew up on TikTok. Within a year of her social media career taking off, she’d done ads for Google, Prada, and Tinder. In May 2021, she released her first single, “Build a Bitch,” made possible by going viral.
Zach King: $3 Million
This 32-year-old TikTok magician has made bank as one of the top 25 TikTokers ever. He is happily married and the proud father of two children, both of which will hopefully look back and say, “wow, can you believe that our dad made it big by doing cool tricks online?”
TikTok has given him a space to connect with those interested in his magic, and has even been able to publish his own magic book. He’s voiced a character in Disney’s Zootopia as well as appeared on The Amazing Race with his wife, not once, but twice in 2016.
Avani Gregg: $4.75 Million
Avani Gregg took off on TikTok as Clown Girl, posting makeup tutorials on the platform. Many of her tutorials made her just as colorful as the fictional character Harley Quinn. 2019 was a big year because once she started to take off on TikTok, she quit her lifeguarding job in rural Indiana and moved west to Los Angeles.
She became one of the original members of Hype House and things only seem to be looking up for her. In 2020, she landed a book deal with publisher Simon & Schuster, after they commissioned an autobiography from the influencer. Her book, entitled Backstory: My Life So Far, has already been released and has certainly helped her image for the better.
The Dobre Twins, Lucas and Marcus Dobre: $22 Million
Lucas and Marcus Dobre began their rise to TikTok stardom initially off of the app, starting on YouTube and Vine. Seventeen Magazine said it best, “They literally get paid for playing pranks, dancing and creating skits, or in other words just for having fun.” How do we sign up?
The twins became famous by filming prank videos at their local grocery store on Vine, and things really took off from there. They brought their other brothers, Darius and Cyrus, into their endeavors, and now, they’re making bank as a family collective.
JoJo Siwa: $14 Million
JoJo Siwa first broke into the public eye when she appeared on Dance Moms. Years later, she began to break into the entertainment industry as a performer in her own right and has really taken off. TikTok has helped the young rising star blast off to new heights.
Siwa has used the platform to highlight several major life events for her, including coming out as gay. She’s so active on the platform that she can make just under $10,000 a day. She actively markets to a younger audience, and her brightly colored outfits and hair bows personified that.
Kris Collins: $4.75 Million
Kris Collins, much like Bella Poarch, is someone who rose to fame very quickly. Pre-pandemic, Collins was a hairdresser in Vancouver, Canada. She was basically put out of work when the pandemic and subsequent lockdowns began, so she made the most of her time out of work and downloaded TikTok because he brother thought she would enjoy it.
Thanks to her brother’s suggestion, she created her own TikTok sketch comedy show. She created a series of recurring characters, including impressions of her immigrant mom. Since starting, she managed to amass 41 million followers and she’s even snatched some awesome brand deals with companies like Hershey, Lionsgate, and Pantene.
Jacob Sartorius: $3 Million
Jacob Sartorius is one of the youngest of the TikTok stars on this list. He has been called a new Justin Bieber by Business Insider because of his status as a child musician on the rise. Seriously, this kid is on the rise and has already gone on tour and earned several brand endorsements and sponsorships.
He initially rose to fame on musical.ly, the app that TikTok developed into. He really became famous for cute videos of him lip-syncing on the app, and luckily, that really took off for him. He’s pivoted his social media fame into some major career moves, and he’s clearly set for the future.
Burak Ozdemir: $11.2 Million
Turkish Chef Burak Ozdemir rose to fame on TikTok when exhibiting his amazing chef skills on the platform. He’s made many supersized versions of his favorite foods, gaining fame and popularity, accumulating 55.5 million followers on the app. Something even crazier to some folks: none of his postings are in English!
He rose to fame as a popular TikTok influencer after posting videos of the process of creating 40 inch kebabs, amongst other dishes that simply make our mouths water. Not only has he made the list of richest TikTok stars, but he’s also become one of the richest chefs in the world thanks to the platform. Thanks, TikTok!
Brent Rivera: $3 Million
Brent Rivera is another star that got started on Vine, and when that went out of style, he took his talents to a platform that would be able to appreciate his talents. So, he worked his way over to YouTube and TikTok, where he has gained a whopping 42 million followers.
On top of that, Rivera has amassed more than 1.3 billion likes on his content. That many people thought it was worth it to stop and watch his hijinks with his best friend, Pierson, who frequently appears on his content. He’s even founded Amp Studios, which collects revenue and profit monthly off of their billion-plus monthly viewers. That’s some serious money, buddy.
James Charles: $22 Million
James Charles initially rose to fame as a beauty legend on YouTube, but he really took off and grew his presence on TikTok, reaching fans he never thought possible. His content has gone viral and he’s managed to make some serious cheddar from his social media fame.
James Charles has managed to collaborate with other top creators like the D’Amelio sisters, Larray, Noah Beck, and Chase Hudson. They’ve all put their heads together and blown up across platforms. Unfortunately, sexual misconduct rumors have caused him to be demonetized by both YouTube and TikTok.
Jason Derulo Makes $75k Per TikTok Post
Singer Jason Derulo has sung his way back into our hearts via TikTok. He kind of fell out of the scene for a while, or rather, he just wasn’t making the same buzz he probably hoped for. Lucky for him, some of his bops have gone viral on the platform, officially putting him back on the map as a relevant artist.
Songs that initially would be released by a record label were suddenly being released in a non-mainstream method. Over just a couple of months, he had released several songs that absolutely took off on the app – because they were catchy and poppy. Now, he’s got 43.7 million fans on the platform waiting for him to release his next big hit.
The Rock Makes Even More at $102k For Every TikTok He Posts
This guy has been up, around, and through it all in his career. He started as a professional football player, turned pro-wrestler, turned actor. Since breaking out, he has become one of the highest-paid performers in the world and has managed to takeover TikTok as one of the greatest app users of all time.
On TikTok alone, The Rock has gained a whopping 35.4 million followers. Dang, that’s a lot of cheddar… but still, less than Charli D’Amelio. Recently, he made a splash as a snippet of his rap verse with Tech N9ne’s song, “Face Off” went viral on TikTok. Plus, he’s clearly irresistible.
Kylie Jenner Is Believed To Make $3.44 Million a Month From TikTok Alone
What can we say about Kylie Jenner’s accumulated wealth from social media that hasn’t been said before? She’s gained notoriety across the board and has made millions for simple posts. That’s just what happens when you happen to be both a self-made billionaire and a social media queen.
Though she started on reality TV, she has really expanded past that. One of her breakout TikTok performances was when she recorded herself singing “rise and shine” to baby Stormi. This went viral and even remixed. Needless to say, TikTok might not be her main source of income, but it definitely adds greatly to her net worth.
Why Is TikTok Producing New Celebs?
TikTok as a platform is free for users to download, so anyone with a device that allows them to record videos can participate. Before it became the app users know and love today, it started out as Musical.ly, which served a similar purpose of encouraging users to sing and dance along to their favorite tunes.
TikTok stars really launched into their own kind of success. Their rapid growth turned into tons of collaborative projects such as a content creators house, called the Hype House. These young creators pooled their resources to bop their way to the top, and bring their fellow creators on the ride up.
Life as a TikTok Star
Life as an influencer on TikTok is nothing short of a very glammed-up life, but at the same time, it comes with its own responsibilities. Content creation is more than just filming yourself doing new, entertaining dances. Isn’t that why so many influencers get involved in “challenges,” to bring something new to the table?
Learning new dances, posting outfits of the day, and so many other things these creators come up with actually require a bit of planning and hard work. Those dances can’t learn themselves, plus, now they’re all off managing their brands and coming up with new ways to chase clout.