Who Needs a Dating Profile When You Can Have Your Own Personal AD – the New Queer Dating App That Is Shaking Things Up

Let’s be honest when we think of a gay dating app, we think of Grindr. A lot of us didn’t even know there were plenty more out there like Her and Scissr for women. These are the common dating apps for the queer community, similar to the stock standard Tinder and Bumble. Now there’s a game-changer for the queer community, changing the way it all looks and works. We introduce you to Lex.

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Image: Instagram /

Lex is for lesbian, bisexual, asexual, & queer people, for womxn & trans, genderqueer, intersex, two-spirit, & non-binary, for meeting lovers & friends. With queer women mainly being left out of the main dating app game, there needed to be something that shook the system and stood out.

What Is Lex?

Lex still has photos but the text and “personal ad” is the focus and priority, with the cute selfies secondary. According to the creator, Kell Rakowski, gay bars are becoming increasingly hard to find, and therefore the app is even more necessary.

A lot of people see the app as more like old school personal ads in a newspaper than an app dating profile. But this in itself is a way of honoring the history of gay dating. It simply was personal ads at the back of erotic magazines.

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This is the main point of difference for the app, which wasn’t trying to reinvent or adapt the straight dating apps. Unlike other apps, these personal ads are super detailed and direct, there’s no beating around the bush. Yes, pun intended.

The ads often include a fun description of the user, both physical and personality, as well as what they are seeking in another. Just how they used to back in the day, before everything was about swiping right or left to someone’s display picture and group of friends.

Lex’s Story

The app actually came about because of the success of an Instagram account called “Personals”. The Instagram page just posted personal ads for people, offering others to contact them. Soon enough, the account was inundated with posts, and it just made sense to develop the idea into an app… it’s 2020, everything needs to be an app now.

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Image: Instagram /

What’s great is that Lex “adheres to a zero-tolerance policy towards creeps: no transphobia, no racism, no fatphobia, no ableism. No hate speech of any kind. We reserve the right to delete personals or missed connections for any reason. A healthy, loving community is our top priority.” These policies are super necessary for a space that can easily be targeted by hate. We also want everyone to be safe!

We’re loving the power of the community! Up until now, Lex has been funded by a Kickstarter campaign and others from the community who have donated, raising almost $50,000. We’re excited to see where this app goes and the community it continues to help flourish.